A future version of Google Chrome may include a built-in adblocker, designed to prevent the most intrusive online adverts from being displayed on users’ computers and smartphones by default, The Guardian writes.

What motivation can a company whose business is based on advertising have to take such a step? The move could help avoid users adopting more aggressive, adblockers, the paper explains.

https://www.theguardian.com/technology/2017/apr/20/google-chrome-adblocker-feature