This is definitely an Apple week. After the problems with people not being able to register their new 3G iPhones to O2 network, the mania reached the Marks and Spencer and throuh them, us. My wife and son went shopping – and this is what they brought – the “iPod enabled jacket”.
I tought it is going to be just another marketing gimmick like having an extra internal pocket, but no. It realy is iPod enabled. You connect your iPod to your jacket. And then you can FF, RW and increase/decrease volume via the jacket itself. Amazing. That is what I call new media.