Millán I. Berzosa on his new book and research about video in media

Adjustments in news organisations’ content strategies have been increasingly revolving around one phenomenon: focusing more on video news content, sometimes restructuring the newsroom to allow it.

Despite the Reuters Institute’s recent Digital News Report 2017 pointing out that behaviours towards video do not evolve as quickly and significantly as expected, many publishers take the plunge and bet on the medium to drive their revenues.

…The most searched queries on the internet incorporate ‘live news’ and ‘video’, so I would say the combination really makes sense. … Says Berzosa in an interview for GEN website – Full text here