Brilliant and at the same time brief history of what we now call Content Marketing, that in fact begins in 1880s. Again and again we see that new fancy terminology does not necessarily mean new reality.
Tag: advertising
Google ‘may build an adblocker into Chrome’ – The Guardian
A future version of Google Chrome may include a built-in adblocker, designed to prevent the most intrusive online adverts from being displayed on users’ computers and smartphones by default, The Guardian writes. What motivation can a company whose business is based on advertising have to take such a step? The move could help avoid users adopting more aggressive, adblockers, the paper explains. https://www.theguardian.com/technology/2017/apr/20/google-chrome-adblocker-feature